Generate innovative ideas using the SCAMPER technique (Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse).
Choose a product or service to innovate on
Apply each SCAMPER lens (2 min each)
Generate at least 2 ideas per lens
Select the top 5 most promising ideas
Quick-pitch each idea to the group (1 min each)
pair · 20 min
Disruptive Innovation Analysis
Analyse a disruptive innovation case and identify the patterns that made it successful.
Read the assigned disruption case study
Identify: What did the incumbent miss?
Map the disruption trajectory (low-end or new-market)
Identify warning signs the incumbent ignored
Apply the pattern to your own industry
Practical Examples
Manufacturing
3M's 15% Innovation Time
3M gives employees 15% of their time for personal innovation projects, creating a culture where experimentation is expected.
OUTCOME: Generated products like Post-it Notes and Scotchgard, contributing to 30% of 3M's revenue coming from products less than 5 years old.
Automotive
Tesla's First Principles Innovation
Tesla challenged every assumption in car manufacturing, from battery costs to sales models, using first principles thinking.
OUTCOME: Became the world's most valuable automaker, forcing the entire industry to accelerate EV development by a decade.
Industry Success Stories
E-commerce & Technology
Amazon
Challenge
Needed to maintain startup-level innovation speed at massive scale.
Approach
Implemented the 'Working Backwards' innovation process — starting with the customer press release before building anything. Combined with two-pizza teams and a culture of experimentation.
Result
Launched AWS (now $80B+ revenue), Kindle, Alexa, and Amazon Go — each born from the Working Backwards process.
Useful Resources
The Innovator's Dilemma — Clayton Christensen
BOOK
Service Design Tools
FRAMEWORK
Innovation Ambition Matrix (HBR)
ARTICLE
LUMA System of Innovation
TOOL
How Great Leaders Inspire Innovation (TED)
VIDEO
Key Takeaways
Innovation mindset development
Practical innovation tools
Culture transformation strategies
Ready to Master Innovation?
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