3 hours
Product Management & Strategy
Learn the essential skills of product management and strategic thinking for building successful products.
Launch Presentation
Learning Objectives
  • Master product management fundamentals
  • Develop product strategy and roadmaps
  • Prioritize features and manage backlogs
  • Work effectively with cross-functional teams
Topics Covered
  • Product Management Essentials
  • Product Strategy Development
  • Roadmap Planning
  • Prioritization Frameworks
  • Stakeholder Management
  • Metrics & Success Measurement
Hands-On Activities
Product Strategy Canvas 30 mins
Develop a product strategy using a structured canvas connecting vision, goals, and initiatives.
Instructions
  1. Define your product vision (aspirational, future state)
  2. Set 3-5 strategic goals that support the vision
  3. Identify key metrics for each goal
  4. Map initiatives to goals
  5. Prioritise using the RICE framework
Download Template
Roadmap Building Workshop 25 min
Create a Now-Next-Later roadmap for your product or service.
Instructions
  1. List all potential features and initiatives
  2. Categorise into Now (this quarter), Next (next quarter), Later (future)
  3. Validate: do the 'Now' items align with strategic goals?
  4. Add outcomes (not just features) to each time horizon
  5. Present and defend your roadmap to stakeholders
Download Template
Exercises
group · 25 min
Prioritisation Framework Showdown
Apply three different prioritisation frameworks to the same feature backlog and compare results.
  1. Review the provided feature backlog (15 items)
  2. Team A: Prioritise using RICE scoring
  3. Team B: Prioritise using MoSCoW method
  4. Team C: Prioritise using Value vs Effort matrix
  5. Compare results — where do frameworks agree/disagree?
  6. Discuss: which framework works best for which context?
pair · 20 min
Stakeholder Alignment Exercise
Practice managing conflicting stakeholder priorities through a role-play scenario.
  1. Read the stakeholder conflict scenario
  2. One person plays the PM, the other the executive stakeholder
  3. The PM must present data-driven reasoning for their priorities
  4. The stakeholder pushes back with business pressure
  5. Find a resolution that satisfies both parties
  6. Debrief: what techniques worked?
Practical Examples
E-commerce SaaS
Shopify's Product-Led Growth
Shopify's product strategy focused on reducing time-to-value for merchants, measuring success by 'time from signup to first sale.'
OUTCOME: Grew from startup to $7B+ revenue by relentlessly reducing friction, powering 10% of all US e-commerce.
Productivity Software
Notion's Community-Driven Roadmap
Notion used community feedback and usage data to prioritise their roadmap, focusing on the features most requested by power users.
OUTCOME: Reached $10B valuation with a small team by building exactly what users wanted, growing largely through word-of-mouth.
Industry Success Stories
Music Streaming
Spotify
Challenge
Scaling product development across 300+ squads while maintaining strategic alignment.
Approach
Developed the Spotify Model — autonomous squads aligned to missions, using outcome-based roadmaps rather than feature-based ones.
Result
Scaled to 600M+ users while shipping features faster than competitors, becoming the industry standard for agile product management.
Useful Resources
Inspired — Marty Cagan
BOOK
RICE Scoring Model — Intercom
FRAMEWORK
ProductPlan — Roadmap Tool
TOOL
Good Product Strategy (Video)
VIDEO
Product Metrics That Matter
ARTICLE
Key Takeaways
Strategic product thinking
Roadmap creation skills
Cross-functional leadership
Ready to Master Product Management & Strategy?
Enrol now and gain the skills to drive impact in your organisation.
Apply for This Module
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