Master the end-to-end service design process including, service design thinking, research preparation, customer experience, service blueprints and more.
Learn through live online sessions, and apply your learnings to a real-life design challenge from a local business.
Twice a week
6.30pm to 8.30pm
Duration: 12 weeks
Date :
TBD
Online
Who is this for?
A more advanced course for those looking to transition into service design or refresh their existing knowledge
How long is it?
The course consists of 48 hours of live online classes, full of discussion, debate & critique.
On completion
You'll have a solid understanding of how to design service experiences with a holistic view
Our alumni have gone on to join some of the most exciting, biggest and best names across various industries.
01
Learn from industry experts
Our courses are all led by experienced design professionals working within the industry.
They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.
02
Real projects, real clients.
Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.
Through individual and group tasks, you will work on a real project brief with a real client. This gives you a taste of the ‘real’ working environment and allows you to build working relationships.
03
Classes capped at 12 students
Our small class sizes allow the instructor to spend more time with each student discussing key concepts, providing feedback on work, answering specific questions, and sharing the wealth of experience they have to offer.
Benefit from valuable critique as you learn the design process and build foundational skills.
Register now and unlock early bird savings!
These service design certification course are available for individuals and groups, with options providing focused training to build strong skills into service design management . Students will enjoy a mix of lectures and workshop time, where they will get to practice their learnings and apply them to their projects.
Pre Course Work
Complete student profile
Introduction to Figma
Join Venture School Circle community
Prep pack activities
01
Course Orientation
Design Thinking
Understanding the Double Diamond design process
Defining Service Design
Core tools, practices and processes
Complexity and Decision Making
Project Milestones
Systems Thinking 101
Project Briefing
02
Exploring the Problem Space
Competitor Benchmark
Setting up a Research Wall
Question Storming
Client Discussion Guide Preparation
Co-Creation Workshop
Client Interview
As-is Blueprinting
Identifying Customers and Stakeholders
Market Opportunities
03
Client Workshop Debrief
Introduction to User Research
Primary and Secondary Research
Qualitative and Quantitative Research
Research Strategy
Building a Research Plan
Interview Preparation
Building and Distributing Surveys
04
Live Qualitative Research Workshops
05
Survey Results
Defining User Needs and Goals
Defining Personas
Writing Scenarios
Empathy Mapping
Customer Journey Mapping
Experience Mapping
Consolidating Customer Insight
06
Ideation Methods 101
Problem Statements
How Might We’s?
Framing the Problem
Writing Hypotheses
Building Experience Maps
Storyboarding
07
Crazy 8s
Postcards from the Future
Model Office
Service Manuals
12
Final Presentation
Blueprint Walkthrough
MVP Agreement
Debrief and Q&A
Portfolio Structure and Showcase
Getting a job in Service Design
Next Steps
08
Sketching User Interfaces
Writing Conversational Interfaces
Building AI models
Introduction to Wireframing
Multidisciplinary Prototyping
Design Critique
Iteration
Prioritisation
Riskiest Assumptions Test
Post Course Work
Portfolio Clinics
Q&A Sessions with Recruiters
Workshops with Industry Experts
Career Advice and Support
Alumni Design Days
09
Internal Testing
Unmoderated Testing
Live User Testing Workshops
10
Debrief from Testing
Iteration and Agile
Prioritisation
Service Blueprinting Workshop
11
Service Blueprints Workshop
Storytelling
Narrative Arc
Implementation Strategies
Change Management
Apply your learnings on real client projects.
Early in the course you will be assigned a real client as a team, and will work on a live brief for them. You will apply your learnings to the project as the course unfolds.
The culmination of this project will be you presenting your process, findings and takeaways back to the client.
By the time you graduate from this course you will have a full end-to-end case study to add to your professional portfolio. We advise adding a few more projects to the portfolio, so by using your learnings from this course you will have the framework to work on other projects with best practises.
What You'll Learn
You'll gain a comprehensive understanding of design leadership, covering everything from foundational principles to advanced strategic applications. Specifically, you'll learn how to:
- Lead with a strategic mindset, effectively balancing creative vision with business objectives.
- Build and empower high-performing design teams that consistently deliver innovative solutions.
- Elevate design from an execution role to a strategic function, applying design methodologies to tackle complex business challenges.
- Align design initiatives with broader business goals, positioning design as a key driver of organizational success.
- Communicate the tangible value of design to stakeholders using compelling metrics and narratives.
- Cultivate a robust design culture that promotes creativity, collaboration, and user-centered thinking throughout your organization.
Register now to unlock early bird savings!